How To Set Up A Podcast

Tips for Setting Up a Podcast

The Internet allows people from all over the globe to share their ideas and opinions with one another. One of the best ways to do this is through Podcasting, and it’s not as difficult as you might think.

In this article, we’ll tell you how to set up a Podcast. Just follow the steps below, and you’ll be sending audio and video media to subscribers before you know it.

What Is A Podcast?

Simply put, a Podcast (sometimes known as a Vodcast) is an RSS feed which users can subscribe to. These feeds are subscribed to through aggregators such as Democracy Player and iTunes. They are also available through browser plug-ins such as Live Bookmarks.

Decide On A Type Of Media

Before you start a podcast, you’re going to need to know which kind of media to present to your audience. The choice is up to you, but you’ll need to select from options like tutorials, presentations, original videos, audio clips, video clips, original music and instructional videos.

Decide On A Format

The first Podcasts were designed to be played on portable media devices. While many aggregators now support multiple formats, it’s a good idea to stick to one of the more popular ones (assuming, of course, that you want the largest audience possible).

MP3 is the most popular format for audio distribution. For video, it would have to be the MP4 format. Flash and AVI are also common.

Creating Media Files

When learning how to set up a podcast, you’ll first need to have the proper equipment. For video creation, you might consider AviScreen, Adobe Captivate or TechSmith’s Camtasia Studio. For creating audio, you can’t go wrong with an program like Adobe Audition or Audacity.


Once you’ve created your audio or video files, you’ll need to make sure it’s converted into either the MP3 or MP4 format (or Flash or AVI, if you prefer). Just be careful that you don’t overload your subscribers with download time. As a rule of thumb, an audio rate of 128kbps should be sufficient.


You’ll need to create a RSS feed enclosure before you can publish your Podcast. This supplies the media file with a specific feed item.

In order for your material to be viewed on mobile devices, you’ll also need to include iTunes tags. This will be declared in the RSS tag by linking to its DTD.

Upload To Your Website

Once the feed has been created, it can be uploaded to your website and saved with either a RSS or XML extension. Just make certain that you provide a URL to the file.

Legal Considerations

Before distributing your Podcast, there are some legal issues you need to consider. Don’t skip this section, as there are some people out there who love nothing more than to engage in pointless lawsuits.

When it comes to copyrights, you have nothing to worry about if your are presenting original material. In this case, you already own the copyright.

If, however, you are redistributing the work of others, you’ll need to use a bit more caution. It’s always best to get written permission before redistributing material that isn’t your own. For more information, consult the myriad of websites on the subject.

You also need to give a usage license to your subscribers. Basically, this dictates what they can and can’t do with the content they have downloaded. Several options are available, and it’s a good idea to be familiar with each one.

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