Need to Know How to Make a Website?
Business owners and individuals alike are experiencing the overwhelming need to have a web presence. Because the World Wide Web is a universal tool, a potential business owner can reach millions of potential customers world wide with little effort. In order to build an effective website that will attract a viable audience, the business owner or individual must first determine some key elements.
Establish the Goal of the Website
- Is the website for disseminating information or for instruction?
- Is the website a part of the business’s Sales and Marketing strategy?
- Will the website be used for eCommerce?
- Is the website a self promotional tool?
Determine the targeted audience for the website
- What type of individuals are interested in the product or information that promoting?
- What are their interests?
- What need will the information or product fill for the targeted audience?
Write Persuasive Content
The answers to these questions will assist the business owner or individual in gathering information to write persuasive copy. When an individual visits a website from a search engine, the person has a choice. They can remain on the site and find out more about the product or service or the individual can decide to pursue another website of similar interest. The business owner’s goal is to develop a website that is user-friendly, visually appealing, and that has compelling information. Persuasive copy or dialogue is one major step in encouraging the visitor to remain on the page to determine if the product or service is of interest.
Compose Content to Attract Visitors to the Website
Once these conditions have been met, the next step in website development is determining how to attract visitors to the website. Not only must the business owner’s copy be persuasive, but it must also be filled with appropriate keywords to attract the appropriate audience.
- Research keywords to determine what words are used most during a search for the particular item or service that the business owner or individual is promoting. Many tools are available to assist the individual in determining relevant and effective keywords.
- Once the keywords have been identified, then use these words within the copy or dialogue to increase visibility when an individual searches for the product or service that the individual is promoting.
These two steps are components of Search Engine Optimization techniques. A professional can be hired to assist with this process or the individual can attempt to do it himself or herself. Search Engine Optimization increases the chances of the business owner’s website reaching the top of a search engine list when the user searches for a related topic. Studies have shown that the higher the website ranks on a search engine list, the more apt an individual is to select the website.
Key Components of Website Design
Once the visitor lands on a page of the website, it is the business owner’s goal to keep the visitor intrigued and informed. Nothing will deter a visitor faster than a website that is complicated to use, not visually appealing, copy that is not compelling, and information that is not well organized. If the conditions are not met, a visitor will simply return to the search list and choose a site that does meet the criteria.
- Design a site that is visually appealing.
- Research colors and choose graphics that attract most individuals.
- Keep the content brief or provide bullet points that will guide the user to more detailed information.
- Make a unique website. Do not design an innovative site that needs a manual to navigate through the pages. If the individual’s goal is to showcase his or her innovative website designs, a complicated website may be acceptable.
Determine the Initial Investment
Determine how much money the business owner or individual should invest into the design. If the website is to disseminate information and not designed to generate income, then the individual’s budget may not be as large as someone who intends to generate an income from eCommerce. If the business owner is interested in selling products or services online, the business owner may have to make more of an investment than the average website owner.
- Secured online transaction software will have to be purchased to allow for online purchases. Insurance through such companies will also protect the consumer and the business owner in the event of hackers.
- Marketing is another key element of eCommerce. The business owner may need to hire someone to revise the content of the website periodically to encourage visitors to visit the site. Adding elements such as MetaTags, and selecting an appealing URL are also a part of the marketing strategy and search engine optimization.
- A database may be necessary to keep track of customer order entry or to manage online inventory.
Starting a website for an eCommerce business may require more effort than an informational or content site. The user should also consider that the competition may be greater for informational sites. These sites are easy to start, easy to maintain, and are abundant.
Select a Domain Name and Hosting Company
Determine a domain name and register it. This may be an easy process or a difficult one depending on your chosen product or name. In some instances, the business owner may have to purchase a domain from an individual who currently holds the rights. The popularity of the domain will determine the price of the domain. It is recommended to include some of the keywords in your domain name to increase web traffic to the business owner’s or individual’s website.
Locate and choose a website hosting company. Companies are available to host the website on their servers for a minimal monthly fee. The business owner can choose a shared hosting service or dedicated hosting depending upon the user’s needs. The business can also purchase their own server and host the website in house.
Develop the Website
Whether the business owner decides to hire someone or learn the programming languages himself or herself, it is important to know the information to make an informed decision.
Websites can be built using HTML or CSS code. For the novice or someone who appreciates simplicity, desktop publishing software tools or website building programs are available to assist with the process. No longer does the novice need to develop a site from scratch. A business owner who desires a professional image may want to hire someone who is savvy. The more professional the website appears, the more credibility the company will have with the consumer.
Hyper Text Markup Language (HTML) is the most prevalent markup language used in website development. The coding scheme is used to develop web pages. The language possesses the capability to denote the semantics for the text in headings, subheadings, quotes, paragraphs, links, as well as, allows the user to select fonts, font sizes and colors within the website environment. The encoding is accomplished by placing HTML tags at the beginning and end of the desired text. The information in the tags tells the computer how to interpret and format the text within the brackets.
Extensible Hypertext Markup Language (XHTML) was designed to increase HTML functionality with other data formats, as well as, make it more extensible.
WordPress is another useful tool that can be integrated into the website environment. It allows the individual to develop a blogging environment to manage content and is powered by PHP.
Upload the Website
Once the design is complete upload the website to the server. This involves an File Transfer Protocol (FTP) process. Either the web hosting service will assist the business owner with this task or the web developer can locate an FTP program to assist with the process.
For more information about how to make a website, see the following: